E-commerce
Northwind Booking Engine
Reservation flow rebuilt from scratch — checkout completion up 63%, support tickets down 41%.
- Laravel
- MySQL
- Alpine.js
- Stripe
Northwind ran on a 2016 WordPress plugin stack that broke every peak season. The owners needed reliability without a full platform migration.
I designed a Laravel booking API with a thin Alpine.js front-end, integrated their existing payment provider, and migrated historical reservations without downtime.
Post-launch analytics showed the median checkout path went from 11 steps to 4.